A guarantee of quality in the food industry as well — Masterprint at SIRHA 2020


By tracking individual commodities, the life cycle of a special bottle of champagne or a package of high-quality ham can be traced from the production of the raw material to the delivery of the finished good to the consumer. It is worth tracking the goods also in places where this is not a legal requirement, as this is the only way in which defective and counterfeit goods can be clearly identified, thus protecting your brand’s prestige. Moreover, in the case of anomalies, such as product recall, the quickest way to act is to retrieve the products in question.


The elite of the food industry and gastronomy gathers once a year at the Sirha Budapest Trade Fair. In addition to the food, hotel, catering, baking and confectionery industry and gastronomy, the packaging industry—including labeling technology—is gaining importance. At our 44 m² booth, we will exhibit small character inkjet markers (coders), high-resolution inkjet markers, label printers and applicators, foil/film applicators, as well as our DMP6 serialization station providing labeling, checking and validating.


Thanks to the popularity of SIRHA Budapest, the event is hosted in two exhibition halls and the organizers are expecting nearly 300 exhibitors. As before, professional competitions, conferences and presentations will add color to the program, including the famous Bocuse d’Or Hungarian Finals.


If you would like to know more about unique identification and tracking, visit us at the  Sirha Budapest 2020 International Food Industry and HoReCa Trade Fair, Exhibition Hall “A”, Booth C45, from 4th to 6th February 2020. Our colleagues will be happy to answer any questions you may have and offer solutions tailored to your needs.
You can register for the event free of charge on the following link:


After successful registration, you will receive by e-mail a PDF document, including a bar code, which will also serve as your entry ticket.


Please print the PDF document and bring it to the exhibition in order to have immediate access to the event without queuing at the cashier.


Please visit us and feel free to consult our experts!